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Build a trackable campaign URL.

Create a clean UTM link for newsletters, social posts, ads, and campaigns. Everything runs in your browser—your campaign details are not sent to our server.

Step 1

Describe your campaign

Use clear, consistent lowercase names so your reports stay easy to understand.

Include the page you want people to visit.

Where the traffic comes from, such as newsletter, instagram, or google.

The marketing channel, such as email, social, cpc, or referral.

A consistent name for the promotion or initiative.

Usually used for paid-search keywords.

Distinguish links in the same campaign.

A quick guide

Why use UTM parameters?

UTM parameters help analytics tools identify where a visit came from and which campaign link someone clicked. Use a consistent naming system across your team, avoid unnecessary spaces, and keep campaign names readable.